Our purpose

We are here to help you find things that are good for you and your own individual priorities.

What is good? Well, each of us will have our own definition of what is preferable. However, the following terms are often associated with good products – quality, excellence, genuine, reliable, dependable and beneficial. 

  1. Price – does this product provide the right amount of value for money?
  2. Quality – is it made well, with good materials, in a way that is built to last?
  3. Feelings – do you have positive feelings towards this product? Is it stylish? Does it make you feel good? 
  4. Function – does it do what it claims to do? Does it have great features? Is it the ‘smart choice’?
  5. The world – is the existence of this product not only good for you and other customers, but also the industry and the environment?

You are unique, so how much you care about each of these five categories will likely be totally different to how another person feels.

That’s why we ask you to rate products in a way that reflects your personal view by using a star rating in each category. 

Our five star community review method asks you to choose stars on particular categories of importance for you, rather than the traditional one to five star ratings system that you’ll be familiar with.

We think helping you (and everyone else) understand what’s good across these dimensions will help fill the world with more things that are generally good.

And, hopefully, it will give us the tools and data to teach companies how they can make their products better for you too.

If that sounds good to you, here are 5 ways you can help us grow:

1.       Sign up to our e-newsletter

We are a content company, so reading and sharing our content is the best thing you can do for us. While emails may seem old-fashioned, they’re actually a great way for you to stay in touch with us directly.

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2.       Post a review of your smartphone

If you can’t find your smartphone, just email a quick review to products@goodchoice.guide and we’ll upload the review for you. Remember to include if you would give a star or not to our price, quality, feelings, function and world categories).

3. Take our poll to help us decide on what to focus on next:

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4. Use our online links to buy things

If you plan to buy your product online, consider using one of our product links to make a purchase. If you do, Amazon may give us a small percentage of what you pay. But, don’t worry this doesn’t affect the price!

5. Share your favourite article with your friends

Getting the word out about our reviews will not only help us grow, it will hopefully provide valuable information to your friends and family if they are considering a technology or fashion purchase in the near future.